ABOUT PROJECT by Justin Marimon
A complete rebranding of one of the leading nature, art, science, and history publishing companies, National Geographic.
For this project, I chose to tackle National Geographic. As one of the largest and most well-know nature/science/history/art publications, National Geographic is one of the most recognizable brands today. Based on competition and market research, I decided to focus on branding National Geographic as a more contemporary and image-driven brand which appeals to younger generations – the people that will ultimately be tasked with preserving our planet’s well-being.
Note: None of the photographs used in the…
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